The Discount Broker Revisited

So I have received some heat about my explanation of discount brokers. So I will address it. To the person who left it. Thank you for the comment.
First I was criticized for writing the article and blatantly promoting myself. There is a choice that is involved with my decision to be a full service broker as opposed to a discount broker, and I think it’s clear that in my opinion I believe a full service broker is better. Now are there times that a discount broker may be able to get a descent price for a house and you save some commission. Yes. This is mostly the case in a strong seller’s market. You have so many people desperate for houses that even a smaller amount of exposure can often land you a good price. The person who left the comment claims that he is a full service discount broker. Now, let’s consider what that must mean. There is much more then the few things I mentioned in my article that go with being a full service broker. Let’s just go to the numbers, because I think that says it all.

As you can see none of the top Brokers are Discount Brokers. What do larger brokerages have that discount brokers don’t? Training programs, huge award winning marketing departments, and more money for advertising. The phones never stop ringing at our offices, therefore we work with more buyers, and more sellers, giving us a better understanding of the current market. Bottom line is with discount brokers costs are being cut somewhere. It’s not that large agencies are just greedy. If that was the case all our savvy and educated clients wouldn’t keep calling us back and we wouldn’t do much business at all. The people that don’t like us are the discount brokers. Why? Because they can’t compete.